Bush and Ronald Reagan, he has spoken directly and off-the-cuff to reporters with much greater frequency, according to research by Martha Joynt Kumar, director of the White House Transition Project and a longtime student of presidential communication. While Trump has held significantly fewer White House news conferences than Presidents Barack Obama, Bill Clinton, George W. The Trump approach to impeachment is expected to follow his usual response to adversity: Flood the zone with so much content that no one can tell what it true, false, biased or just plain spin. Losses at the state level in Virginia, leading to Democratic control of the statehouse, and the loss of the governor’s race in red Kentucky bolstered Republicans’ angst about the way his moves could inflict deep damage on the GOP in 2020. The other communication problem for Trump heading into impeachment is that, while his base fiercely supports him, his aggressive style of saying whatever is on his mind can turn off potential suburban voters. Sean Spicer, the former White House press secretary and communications director. he has done it his own way for three years, and it has worked.” “Whether it is cutting taxes or regulations, or skating through the Mueller probe. In the first two instances, Republicans suffered politically and had to back down - an approach anathema to this president’s never-ending-fight approach - while courts have struck down many of the president’s boldest immigration moves.

O’Brien pointed to last winter’s government shutdown, the Republicans’ failure to repeal the Affordable Care Act and slow movement on his push to build a border wall as examples of Trump’s bravado failing to help him win the political argument or public sentiment. “This is a lot different than doing ‘Low Energy Jeb.’ When it does not involve smearing and innuendo, and it does not play solely on people’s emotions, then he is in trouble,” said Timothy O’Brien, author of the biography “TrumpNation: The Art of Being the Donald.” “He doesn’t argue well when there is an obvious fact pattern at play. Even Trump himself is not sure he can beat impeachment, said a person close to the White House. “He has done it his own way for three years, and it has worked.”īut Trump’s tactics of speaking directly to supporters, branding catchphrases and casting critical information as fake might not work as well on impeachment as Democrats gather testimony and evidence from top officials not beholden to the Trump orbit. “Whether it is cutting taxes or regulations, or skating through the Mueller probe, he has propelled through each time doing it his own way,” said Sean Spicer, the former White House press secretary and communications director. By choice, he is confronting the existential threats to his presidency largely alone and relying heavily on his own instincts and skills to guide the White House - all while feeling frustrated by White House aides’ lack of aggressiveness in defending him. With public impeachment hearings launching this week, Trump is expected to move into communications overdrive with an approach fundamentally at odds with what traditional presidential aides would advise.

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